Networking is Not Working
Over the last few decades, networking has devolved into an endless series of cattle call events full of open bars and closed fists. Perfect strangers, after a long day at the office, agree to show up and bump into each other, randomly exchanging business pitches for business cards.
Needless to say, traditional networking isn’t working anymore. For successful 21st century business people, large networking events and the mountains of business cards they produce have become a waste of time and valuable resources. It’s time for a new, modern approach to networking.
Born out of author Derek Coburn’s frustration with having spent thousands of fruitless hours attending traditional networking events, Networking Is Not Working offers fresh, effective, unconventional strategies for growing and nurturing a powerful network. These strategies grew Coburn’s revenue by 300% in just 18 months and can have a major impact on your business.
You will learn how to:
- Become the Ultimate Connector
- Become the Ultimate Resource
- Identify and develop relationships with world-class professionals
- Enhance the value you deliver for your best clients
- Position yourself for more quality introductions to ideal prospective clients
Once you implement the networking strategies in this book, the quality of your clients, your business, and your life will improve dramatically.
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“Finally, a how-to guide that throws slick schmoozing out the window and focuses on building meaningful relationships. Derek Coburn’s book offers actionable tips for making connections that create value for everyone involved. If more people followed his approach, we’d look forward to networking, instead of dreading it.”
— Adam Grant, Wharton professor and author of GIVE AND TAKE
“Networking always sounds like a simple concept — but as we’ve all discovered, it can be a maddeningly mysterious and elusive reality. Three cheers, then, for Derek Coburn. In this terrific book, he explains why your efforts to connect may be falling short and provides an arsenal of effective strategies for building a productive network of colleagues.”
— Daniel H. Pink, author of TO SELL IS HUMAN and DRIVE
“This is now THE book on networking for this era of doing business. A must read for all CEOs and their key employees. Derek has forever changed my outlook on networking from something I hated and avoided doing, to something I’m now excited to do more of.”
— Cameron Herold, author of DOUBLE DOUBLE
